Privacy Policy

1. Introduction

Welcome to Lifestyle Automobiles. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.

2. Information We Collect

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data: includes first name, last name, username or similar identifier.
• Contact Data: includes email address, telephone numbers, and physical address.
• Technical Data: includes internet protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.
• Usage Data: includes information about how you use our website, products and services.
• Marketing and Communications Data: includes your preferences in receiving marketing from us and your communication preferences.

3. How We Use Your Information

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• To provide and maintain our services
• To notify you about changes to our services
• To provide customer support
• To process your vehicle inquiries and purchases
• To send you marketing communications (with your consent)
• To improve our website and services
• To comply with legal obligations

4. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. We limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.

5. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means.

6. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:

• Request access to your personal data
• Request correction of your personal data
• Request erasure of your personal data
• Object to processing of your personal data
• Request restriction of processing your personal data
• Request transfer of your personal data
• Right to withdraw consent

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

Google Analytics

We use Google Analytics 4 (GA4), a web analytics service provided by Google LLC ("Google"), to help us understand how visitors use our website. Google Analytics uses cookies and other tracking technologies to collect information about your use of our website, including:

• Pages you visit and how long you spend on each page
• How you arrived at our website (e.g., search engine, direct link, referral)
• Your device type, browser, and operating system
• Your approximate geographic location (country/city level)
• User interactions such as button clicks, form submissions, and video plays

This information is transmitted to and stored by Google on servers in the United States and other countries. Google uses this information to evaluate your use of the website, compile reports on website activity, and provide other services relating to website activity and internet usage.

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. For more information about how Google uses data, visit Google's Privacy & Terms.

Meta (Facebook) Pixel

We use Meta Pixel (formerly Facebook Pixel), a tracking technology provided by Meta Platforms, Inc. (Facebook), to measure the effectiveness of our advertising campaigns and better understand how visitors interact with our website. The Meta Pixel collects information about your activities on our website, including:

• Pages you visit and actions you take (button clicks, form submissions)
• Cars you view and inquiries you make
• Device information and browser type
• Your IP address and approximate location
• Time spent on pages and user journey patterns

This data is used to:

• Measure the performance of our Facebook and Instagram advertising campaigns
• Show you relevant ads on Facebook, Instagram, and other Meta platforms
• Create audiences for retargeting campaigns
• Optimize ad delivery to people most likely to be interested in our vehicles
• Analyze conversion rates and improve our marketing strategies

If you are logged into Facebook or Instagram, Meta may match the information collected by the pixel with your account. The information collected is also subject to Meta's Privacy Policy.

Opting Out of Tracking

You have several options to opt out of tracking:

• Google Analytics: Install the Google Analytics Opt-out Browser Add-on
• Meta Pixel: Adjust your Facebook Ad Preferences or use the Your Online Choices opt-out tool
• Browser Settings: Configure your browser to refuse all or some cookies, or alert you when cookies are being set
• Do Not Track: Enable the "Do Not Track" signal in your browser settings

Please note that if you disable cookies or tracking technologies, some features of our website may not function properly, and you may not receive a personalized browsing experience.

8. Third-Party Services and Links

Our website may include links to third-party websites, plug-ins and applications, including but not limited to:

• Meta Platforms (Facebook/Instagram): For social media content display, advertising, and analytics
• Google (Analytics, Maps): For website analytics and showroom locations
• WhatsApp: For customer communication
• Directus: For content management and image hosting

Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and services and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us: